Regenerative Organic Viticulture

HOW IS REGENERATIVE ORGANIC DIFFERENT FROM ORGANIC?

While organic farming focuses on avoiding harmful chemicals, regenerative organic farming goes a step further by rebuilding soil health and ecosystem function. It emphasizes practices like cover cropping, composting, reduced tillage, and integrating animals to create a self-sustaining, living system.

WHAT IS REGENERATIVE ORGANIC FARMING?

Regenerative organic farming is an approach to agriculture that goes beyond sustainability—it aims to actively improve the health of the soil, ecosystems, and communities involved in farming. It combines organic practices (no synthetic pesticides or fertilizers) with methods that restore soil life, increase biodiversity, and capture carbon from the atmosphere.

NOW AVAILABLE AT
WHOLE FOODS MARKET

REGENERATIVE ORGANIC CERTIFIED® WINES

Robert Hall is pleased to introduce the first Regenerative Organic Certified® wines commercially available in national retail distribution in honor of Earth Month, a groundbreaking step for the future of wine.

Earning this certification is a rigorous, multi‑year process that only a small number of wineries worldwide have achieved. This new collection of Regenerative Organic Certified wineis your introduction to that work, where the character of Paso Robles is expressed through wines crafted with rare precision and a deeper responsibility to the land. 

 

2025 ROBERT HALL

ROC™ SAUVIGNON
BLANC

The Regenerative Organic 2025 Sauvignon Blanc is bright, textured, and elegantly mineral, capturing the freshness of the estate with a lifted, coastal energy and a precise, lingering finish. 

2024 ROBERT HALL

ROC™ CABERNET SAUVIGNON

The Regenerative Organic 2024 Cabernet Sauvignon offers a classic Paso Robles profile with layered fruit, fine tannins, and a quiet depth that reflects the strength of the living soils it comes from.

The Robert Hall ROC® 2024 Cabernet Sauvignon and 2025 Sauvignon Blanc, crafted by Winemaker Amanda Gorter, are available at Whole Foods Market locations nationally. 

A LIVING CASE STUDY

In an industry first, Robert Hall Winery has initiated a living case study for the wider wine community to learn about regenerative organic viticulture, comparing the results with our sustainably-farmed vineyards. The trial is led by  Kirk Brown, Director of Grower Relations for O’Neill Vintners and Distillers.

The purpose of the study is to understand regenerative organic farming practices and their effect on the vineyards’ ability to sequester carbon and overall quality effects on soil, fruit and wine.

As stewards of our land, we have a desire to constantly improve our soils, fruit and wine while minimizing our environmental impact and overall carbon footprint. Regenerative organic farming aids with this mission.

The regenerative organic viticulture comparative study is set across 40 acres of Robert Hall estate vineyards and will compare all aspects of growing under regenerative organic viticulture v. conventional winegrowing techniques.

THE STUDY HAS BEEN ONGOING FOR 5 YEARS AND IS TRACKING AND MEASURING:

VINEYARD

  • Organic soil carbon levels
  • Soil microbiology
  • Pesticide residues
  • Organic matter
  • Fauna/Flora differences
  • Yield
  • Brix, pH, TA
  • Pest & disease (Botrytis, powdery mildew, mealybug)

Winemaking

  • Sensory analysis (weight, structure, aromatic profile)
  • Tracking color & tannin indexes throughout fermentation to evaluate extraction
  • Phenolic panel on grape & wine samples

The study will be unique in that frequent Field Days will be held at Robert Hall Winery for trade, writers, press and consumers. The Field Days will be an educational hands-on experience explaining and teaching regenerative organic farming.